42. A baker who wants to create an online course

Can a camera-shy baker rise to the occasion when it comes to course creation? 🥖 According to hosts Phil and Lauren, anyone can create a course if they’re aware of their strengths. In this week's episode, we speak with a baker who wants to bring her mega-popular bread-making classes to the masses. The hosts help Rhiannon figure out how to make a course in a way that’s comfortable for her. You knead to hear it.

Life Phase:
Established

Guest Career:
Baker

Brand Problem:
Creating


 

When it comes to the camera, you fall into one of two categories: love it or hate it. For those of you who love the camera, read another post. For those of you who aren’t so comfortable, this is for you.

If you’re dabbling in course creation, you don’t necessarily have to be Ryan Seacrest. In fact, creating a course is a great opportunity to become acquainted with your strengths. In this episode, Rhiannon knows that her bread-making class is valuable (there’s a reason it’s super popular, after all!), but she needed a little nudge to figure out exactly how to make this course shine.

First, own your content.

This sounds like a no-brainer, but it’s so important that it’s being included anyway. Your course topic has to be something you’re comfortable rocking. If you’re a fine artist, don’t create a course about Bitcoin unless you’re living a double life as a trader. If you speak English and only English, don’t teach a course about learning Japanese. It’s important that you feel like yourself when you’re creating a course, and the best way to feel like yourself is to speak about content that thrills you while giving you confidence in your knowledge.

Second, figure out your strengths.

Rhiannon knows she’s not comfortable in front of the camera, so guess what? She doesn’t have to be in front of the camera the whole time! It’s important to remember that the only person in charge of your course is you, so feel empowered to construct the course in a way that makes you look and feel your best. If you need a script, record yourself narrating a PowerPoint deck. If you aren’t comfortable reading, do impromptu filming. Your course can be in any medium you want.

Lastly, recreate the in-person experience.

Our guest is lucky to have a test audience that knows and loves her live course already. If you don’t have a kitchen full of eager students like Rhiannon, consider what the experience might be if you were to teach your course in person and one on one. Would you have a meeting in a coffee shop? Would you invite the client over to your office? Would you prefer presenting over the phone? Figure out your comfort zone and adapt your course so it feels most like the in-person experience. In Rhiannon’s case, the physical act of making bread is critical to the in-person experience, so we recommended lots of b-roll to make online students feel like they’re in the room.


 

Have you ever made your own course or did things go “a-rye”? (Bread pun, can’t help it.) Comment below with advice for Rhiannon!

 

 
Phil PallenComment