The Incredible Power of Influence
We are now seeing that influencer endorsements mean more than company sizes. Snapchat is a huge entity, but a single tweet from a human being can topple it over.
One single tweet from Kylie Jenner about how she doesn’t use Snapchat anymore after a redesign saw Snapchat’s value drop 6%. I share my thoughts on how influencers are a double-edged sword with BNN's Amanda Lang.