Phil Pallen
 

Simon T. Bailey

A magnet who makes you want to be your most brilliant self. 

 
 

Simon wanted a refresh of his existing personal brand—an award-winning keynote speaker, author, and influencer. He’d grown in his career and perspective since his first logo was created. He wanted a visual system that was flexible enough for his books, courses, and social media presence. 

 

PHOTOGRAPHY

IDENTITY

WEBSITE

 
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One thing we quickly realized about Simon is that he’s stylish. His wardrobe is dazzling, full of smart patterns, luxurious fabrics, and a twist of style. Simon’s aesthetic is classic in sensibility, but he’s not afraid to stand out.

 
 
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Simon’s methodology when delivering keynotes lies in introspection. He believes every person has a true calling. You don’t need to become better. You need to let yourself be naturally brilliant. 

We selected a buttery yellow as his primary color to represent his personality: warm, uplifting. Taking inspiration from brands like Jonathan Adler and Ted Baker, we developed a brand for Simon that has an artful and mid-century modern feel.

 
 
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Simon’s previous site had over 40 pages. We consolidated the message into 6 beautiful pages.

By trusting in our process, Simon now has control over his user’s experience when they visit his site.

 
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Since working with us, Simon has launched a new program, created merch, and thrown himself into social media—all using his new brand. 

We’re thrilled that Simon let us create a brand that’s as brilliant as him. Here's a note from him on his experience working with us.

 
 
 
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