34. An artist who wants sales
It takes a brave person to pursue a career in the arts—and today's guest is no exception. 🎨 Patricia is talented to boot and is ready to go all in to her budding stationery business. Phil and Lauren discuss ideas to position her work in a hyper-focused way. If you're someone who's ready to get your career moving faster than you can say "Gogh," this is the episode for you.
Life Phase:
Growing
Guest Career:
Stationery artist
Brand Problem:
Positioning
Patricia’s biggest challenge right now (01:32)
The challenge of figuring out which strategies to implement (02:22)
What Patricia’s 1-year and 5-year goals are (03:08)
Where her business is right now (04:00)
Patricia's current business strategies (05:17)
Lauren suggests making stationery based around a holiday or occasion (06:12)
Phil talks about how brands develop a focus in a certain area of an industry or creative space (06:40)
Lauren tells a story about struggling to find the perfect wedding card for some friends (07:30)
Patricia defines the kind of stationery she wants to make (12:58)
Lauren suggests an angle Patricia could take with making wedding stationery (14:51)
Ways to use Instagram influencers (16:52)
As you think about your business you should think about what brings you joy (18:38)
What Patricia is going to do next (19:56)