Phil Pallen
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Phil Pallen
Keynote Speaker & Brand Strategist
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00. Preview

The doctors aren't in, but brand strategists Phil and Lauren are here. Get the rundown on their brand new podcast and hear a sneak peek of what's coming up.

 

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Phil PallenFebruary 5, 2018
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01. A fashion expert who wants to monetize

Phil PallenFebruary 8, 2018
 
Hours
 

I take Instagram a little too seriously.

Back to Eastern Europe I go! Excited to speak at a @Startup Grind event tomorrow in Chișinău, Moldova. This photo was snapped in its neighboring Romania (where I was about a year ago). I will definitely be wearing a coat this time ❄️❄️
I will forever associate this amazing faded shade of cobalt blue with Marrakech. This city was a feast for the eyeballs—can’t wait to share more! 🍽 👀
Proof of concept: the difference between showing and telling. Showing is much more powerful. ⠀⠀ I hired someone this week based not on their ideas, but on the confidence I feel they can deliver for me what they’ve done for someone else. ⠀⠀ I put as much effort into my own Instagram as I would for a paying client because it’s part of what I sell. Talk the talk, and walk the walk, baby. 👶🏻 #fbf
Daydreaming of where I’ll be exactly one month from today in full hibernation mode. ⠀⠀ ⠀⠀ If you escaped for the winter, where would you go? _________ (comment below) ⠀⠀ You already know my answer 🇨🇴⛄️
😇
Client project: Recognized as the largest interior design showroom on the West Coast, this client came to us challenged with an organizational problem. And we were up for the challenge. ⠀⠀ While the main showroom is in one designated location, this client is actually three different businesses in one. It was important to the client to keep all three business names—each recognized in their own right—and alternatively use visuals to signify unity between the companies. ⠀⠀ We refreshed the outdated logo by creating a uniformed, minimal logo system between brands. By creating negative space in the logo and doing a slight text update, the brands each feel stylish and timeless, just like the designs carried in the showrooms. ⠀⠀ Color-wise, we chose to honor the original main colors of each store, and incorporate a peach as a neutral for contrast. The combination of colors creates a true Southern California vibe. ⠀⠀ Not only are we proud of the work accomplished together, but we genuinely respect the whole team at DRC. The owners are hard working and whip smart, now equipped with a brand that does justice to their respected businesses.
 
 

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